“ACT” Webinar Series: Alliance Communications Toolkit
The Access to Justice Board’s Communications Committee’s delivered a webinar series to share best practices and practical tools for Alliance organizations to strengthen how they communicate about their work. The webinars are designed to give practical tools that a range of experience levels can use.
See below for previously recorded webinars.
TESTED CIVIL LEGAL AID MESSAGING
March 27 from 12pm – 1:30pm
In a politically charged climate around equity and justice, telling the story about your work and the need for civil legal aid has never been more important. How do you speak about your work in a way that builds trust in your community, creates allies and partners, and builds support for your organization? During this recorded webinar, you’ll learn about recent opinion research that provides insight into how people view legal aid and what words, phrases, and values resonate the most. You’ll also learn about ways to incorporate this research into your organization’s messaging.
HOW TO ETHICALLY AND EFFECTIVELY SHARE CLIENT STORIES
May 23 from 12pm – 1:30pm
Participants will learn about best practices for ethically and effectively working with civil legal aid clients to tell their stories of receiving services and the impact those services had on their lives. We will provide examples of how this is done well for the purposes of both advocacy and fundraising. View the course handouts here.
Tips, Tricks and Tools for Social Media
September 26 from 12pm – 1:30pm
Social media is an important tool to stay connected to the community, clients, and donors, but a lot of organizations don’t have dedicated staff to manage this. For many organizations, especially civil legal aid organizations, keeping up with social media is a challenge. This webinar is designed to give you useful tips, tricks, and tools for how to use social media effectively, even if you don’t have much time to devote to it. You’ll learn some of the basics for platforms like Facebook and Twitter, and you’ll see examples of how both big and small programs use social media to amplify, strengthen, and support their work. View a summary of tips here and the course handouts here